Culture determines the success or failure of the business, the most important school for every human being is the school life.
In 2000, I went to the US to find a way to export software. But after that, I had to leave sadly because I found myself “without a door”, because people did not believe me.
While in transit at Taipei airport, I met Vietnamese sisters who went to Taiwan to work, temporarily calling them “osins” – domestic workers. They talked happily, optimistic, clearly the spirit of the winner. While I – an intellectual – I am very sad because even though I am very good at my country, but when I go abroad, no one knows and still fail.
I was curious and asked:
– Have you come over here to compete with anyone, why are you laughed so much?
– Yes, you, we have to compete fiercely with the Philippines girls.
– You won because you are better?
– No, we’re weaker.
– Or do you guys work harder?
– We are more lazy.
– So or are you guys cleaner and smarter?
– Neither brother, we are even worse …
Why are the “osin” girls in weaker health, poorer qualifications, lazy, … because without training can win the competition? I was also very surprised, so I continued to ask: “So why won them?”
They just answered a sentence that reminds me of my whole life: “Because we cook better, better taste!”
The Philippines has more education, they cook according to the stereotypes available. But Vietnamese people taste the food. A simple and effective way that every Vietnamese girl does even though no school teaches.
The “Osin” ladies competed fairly in the world market with their available cultural force and won.
They taught me a great lesson about business philosophy, the power of culture that no other school can teach.
When you cook well, hit the right human mentality, you will win.
So when you understand the culture of your country and the culture of the people, you will hit their mentality, you will scratch the itch of your customers, you will make a sale.
If you are critical, you will find everything bad. But you should deeply understand that your country has a lot of strengths and you can change your business situation.