Home / Business strategy / Campaign troll competitor fail of Pepsi: Coke Coca Cola is ‘scary’, Pepsi received an unexpected return

Campaign troll competitor fail of Pepsi: Coke Coca Cola is ‘scary’, Pepsi received an unexpected return

Pepsi and Coca there has always feud not shared heaven that can be seen for decades. The two brands are often publicly “kick” through the advertising campaign funny, interesting.

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On the 2013 Halloween holiday, Pepsi grabs the opportunity and publishes an extremely sarcastic and satirize advertising for their rival, Coca Cola.

Created by agency Buzz in a Box in Brussels, Belgium, Pepsi is wearing a cape called Cola Coca (to avoid any copyright infringement with the Coca Cola brand) along with the message “We wish you a scary Halloween”.

The idea of this ad is based on the fact that every time Halloween arrives, people dress up as scary characters, Pepsi has brought to the message that Coca Cola is a scary drink and canned Pepsi Coke to scare people.

Campaign troll competitor fail of Pepsi: Coke Coca Cola is 'scary', Pepsi received an unexpected return
Campaign troll competitor fail of Pepsi: Coke Coca Cola is ‘scary’, Pepsi received an unexpected return

Just few hours after post fanpage “Ads of the world”, this ads reached 30.000 viewr on facebook, more 3.000 share on facebook and have may people share in twitter and G+ in just one night. The number of ads spread is dreaming for many advertising in the world.

However, have a dead point in the ads seemingly “troll” ad that is easily understood in many ways. There are many different interpretations when you first see this ad:

– Little Pepsi wants to be a superhero Coca Cola.

– Pepsi scare Coca Cola (because Coca is considered a scary character).

– Pepsi is deliberately lowering the price Coca Cola and have some bad play.

….

Immediately, do not want to be “insult”, Coca Cola side hit back. A Coca-Cola-backed image has been released on the 9Gag – a huge entertainment channel in the United States.

Coca Cola side hit back Pepsi

Very simple, Coca Cola just gently posted correct the image Pepsi had given before, but Coca Cola’s logo and change message “Everybody wants to be a hero”. This move has fight back Pepsi’s ad is very intense.

This Coca-Cola message is very clear, so misleading that people immediately associate Coca is Superman, the most famous superhero in the United States with extraordinary strength, who often save the world by the evil criminals, evil. And, Pepsi from the teaser is now imagined as a child who always wants to be like the Coca-Cola superhero that never was.

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